About

At First Glance
Hi, I’m Penelope.
I am a freelance digital marketing consultant based in Glasgow, Scotland, working worldwide. As long as we have there is wifi, we can work together. I work with small and medium-sized businesses. Each service is crafted to fit your needs through data-driven strategies. I can make the complex simple and deliver real results.
I want to help your business keep loyal clients while reaching new ones.
My focus areas are digital marketing audit and strategy, social media audit and strategies, content writing and strategy, and Search Engine Optimisation (SEO). With years of content writing and marketing experience and the strategic insight to turn your challenges and needs into a plan, I can help you reach your target audience.




Adaptability: The new competitive advantage.
“People become stronger when they spend more time outdoors.”
The Plot Thickens: The Prequel You Didn’t Know You Needed
From a young adventurer to a digital marketing professional, my journey has been a tapestry of diverse experiences and constant adaptation. Growing up in multiple countries and speaking four languages, I developed a unique perspective and strong cross-cultural skills that would later prove invaluable.
My early professional life was as diverse as my upbringing. I worked in the tourism sector in the Netherlands and Spain, where I had the opportunity to explore my passion for writing through blogging and content creation. This experience, combined with freelance work in public relations and event organisation for the likes of The Joan Miró Foundation and Tibet House – like being part of the Dalai Lama’s visit organisation committee in 2007, including heading the organising a concert at the Cathedral Maria del Pi in Barcelona, laid the foundation (without knowing then) for my future in digital marketing.
Despite my creative pursuits, my love for wildlife and nature led me to study conservation biology and later certify as an ecology consultant. This scientific background would later blend seamlessly with my creative skills, mirroring the very essence of digital marketing – a perfect fusion of science and creativity.
Life took another turn when I moved to an island with my young daughter, who, like me before, had lived in different places and had unique experiences. As we settled into island life, I continued working as a freelancer. However, the pandemic brought unexpected challenges, forcing us indoors and compelling me to adapt again.
During this period of global uncertainty, I rediscovered my passion for content writing and digital marketing. Working from home, I immersed myself in courses to enhance my skills, eventually pursuing an MSc in Digital Marketing. This decision was a testament to my belief in the importance of continuous learning and adaptation.
My journey reflects the natural world’s principle of adaptation. As organisms in challenging environments constantly evolve to survive, I’ve learned to thrive by embracing change. Adaptability has been crucial in navigating the ever-evolving digital marketing landscape.
Today, I see my path as a beautiful blend of varied experiences. My scientific background provides analytical thinking, while my creative side fuels innovative content strategies. My multicultural upbringing offers unique insights into diverse markets, and my adaptability ensures I stay ahead in the fast-paced digital world.
I’ve found a field in digital marketing that appreciates and demands diverse skill sets. It’s a realm where creativity meets data, storytelling intersects with strategy, and the ability to adapt and learn continuously is not just an asset but a necessity. My journey from a rover child to a digital marketing professional has enabled me to embrace change, blend diverse skills, and find harmony between science and creativity. It’s a story of constant growth, adaptation, and the beautiful complexity of a career that mirrors the dynamic nature of our digital world.
Oh, and let’s not forget. I Love my dogs.
So now that you know my story: How can I help you?

Results Oriented Growth
Unlock the power of creativity backed by data! By blending analytical insights with innovative ideas, I can help craft compelling content that resonates with your audience and drives engagement.
Client Collaboration
Transform your vision into reality with someone who understands your needs and brings a fresh perspective and passion to every project. With a solid foundation of skills and experience for delivering exceptional results, I’m ready to share my creativity and energy in bringing your ideas to life. Let’s discuss how we can take your project to the next level
Data-Driven Creativity
Experience growth that’s focused on tangible results! I’m dedicated to implementing strategies that meet your objectives and drive your project to new heights through measurable success.
Driven by creativity & passion.
My mission: To partner with you to transform your ideas into impactful narratives that drive real results and elevate your brand. Let your content reflect your journey.

The team behind
Work would not be the same without Flat-Coated Retriever duo Bella & Gowan.

Bella
The Sensitive

Gowan
Destroyer of Balls
Are you ready to grow?
Let’s… Let’s Connect!
Are you ready to take your business to new heights? I’m here to help you with digital services tailored just for you! From creating captivating social media content to smart data insights, I will empower your brand to connect and grow. Let’s talk and see how we can turn your goals into reality!
Whatever your business needs, I am here to help.